August 17, 2006...3:18 pm
Cell Phones - Mobile Phones in India
Cell/Mobile phones launched in India around end of 1998 and start of 1999. Within last 7 years India has emerged as a fastest growing cell phone market in World.
There are lot of factors working underneath to make this happen.
Population - India is second largest country in whooping population around 1,095,351,995 people.
Significant part of Indian population is middle income earning class. When cell phones first launched in India, the prices where not at all appealing to consumers for middle income earners. It was target for high income earners. Due to this first couple of years we didn’t see as much growth in cell phone subscribers. After understanding that fact, Cell phone providers have adapted their price plans which are more inline with middle income earners. This was one of the biggest factor in driving cell phone growth. and It still is.
Cell Phone carriers are providing prices so cheap that it is viable to keep cell phones rather than traditional land line telephone connections.
Cell Phones are more convenient for most of the people in India. Even students going to 10th standard sometime has cell phone on them. sometimes you will see that some families will have cell phone for each member of the family.
Cell phones have become active part of the culture in India. It is hard to spot a person without cell phone in any town.
For your information:
As Per, Telecom Regulator Authority of India end of July 2006 Cell Phone subscribers are 111.23 Millions in India. Not bad of a no in 7 years.
From Wikipedia
India
The country has 101.8 million subscribers in total, or a 9.29% penetration rate. [113] (June 2006)
| Rank | Operator | Technology | Subscribers (in millions) |
Ownership |
|---|---|---|---|---|
| 1 | Airtel | GSM, EDGE | 23.07 [114] (June 2006) | Bharti Tele-Ventures, Singapore Telecommunications (30.84%) and Vodafone |
| 2 | RIM | GSM, CDMA | 22.52 [115] (June 2006) | Reliance Industries Limited |
| 3 | BSNL | GSM | 18.3 [116] (June 2006) | State-owned |
| 4 | Hutch | GSM, EDGE | 17.5 [117] (June 2006) | Hutchison Whampoa |
| 5 | !DEA | GSM | 8.5 [118] (June 2006) | Birla (Tata Group) |
| 6 | BPL MOBILE | GSM | 3.61 | Hutchison Whampoa |
| 7 | TATA MOBILE | GSM, CDMA | 3.61 | Tata group |
| 8 | Aircel | GSM | 2.4 | Maxis Telecom |
| 9 | MTNL | GSM | 2.17 [119] (June 2006) | State-owned |
| 10 | Spice | GSM | 1.52 | Spicecorp and DISTACOM |
| 11 | Fascel | GSM | 1.51 | HFCL, Shinawatra, Bezeq and Kotak Mahindra |
Reading Material:
India adds 3.2 mln GSM subscriber in June
How Cell Phone Works - from How Stuff Works
Cell Phone Subscribers by Countries
Next Installment on more features offered by cell phone provider in India which we don’t have available here in North America.
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